From mop and bucket to leading brand: welcome to Rural Stays

By Stephanie Flint, Founder, Rural Stays

When I started this journey, I could never have imagined that what began as a one-woman operation – with just me, a mop, and a bucket – would grow into the thriving business it is today. Back then, I was focused on the basics: delivering exceptional cleaning services and ensuring that every property I worked on was guest-ready and shining. It was hard work, but it gave me a front-row seat to the evolving needs of the short-term rental (STR) sector.

Over time, it became clear to me that there was an opportunity to do more – to offer not just cleaning, but a comprehensive range of services that could elevate properties and help hosts and managers create memorable guest experiences. That’s when the seed for Rural Stays was planted. Today, I’m incredibly proud to share how far we’ve come and to officially introduce the new brand: Rural Stays.

This transition from Rural Cleans Yorkshire to Rural Stays marks an exciting new chapter for the business. While high-end cleaning services remain at the core of what we do, Rural Stays now offers so much more. Our expanded services include property management, to ensure your rental operates seamlessly and efficiently, and consultancy services, designed to help businesses refine their strategies, improve their processes, and reach their full potential in this fast-growing industry.

The short-term rental space is evolving rapidly, and with that comes the need for professional, innovative solutions – particularly in the cleaning and maintenance areas. My mission is to bring the same passion and attention to detail that started this journey into every aspect of Rural Stays. By combining hands-on experience with a deep understanding of the industry, we’re here to help clients not only meet but exceed guest expectations while streamlining operations and unlocking the full potential of their properties.

Looking back, it’s incredible to see how far we’ve come. From a sole trader working out of the back of a car to now leading a recognised brand in the STR industry, this journey has been nothing short of extraordinary. But what excites me the most is the road ahead. I’m passionate about sharing the knowledge and skills I’ve gained to help others succeed, whether that’s through our consultancy services or by delivering exceptional results for our management clients.

Rural Stays isn’t just about building a business; it’s about creating lasting partnerships, elevating standards in the STR sector, and helping hosts and managers thrive in an increasingly competitive market. I believe in the power of collaboration and community, and I’m excited to continue growing alongside this dynamic and ever-expanding industry.

To all our clients, partners, and team members – thank you for being part of this incredible journey. Your support and trust have been instrumental in our growth, and I’m looking forward to the many exciting opportunities the future holds. Together, let’s continue to raise the bar and create something truly extraordinary.

Welcome to Rural Stays.